It turns out 58% of Hacker News readers, Reddit users and other techies block Google Analytics. Plausible allows you to share your dashboard publicly so you can explore these stats here.Īnd here’s the Google Analytics data for the same site and the same period. Here’s the data Plausible Analytics shows for the three days in late August 2021 when the site got a lot of traffic. It is not blocked by any browser or adblocker. Plausible proxy runs as a first-party connection and is only blocked by those visitors who block JavaScript entirely. Plausible was installed using a proxy to get the most accurate data on the level of blockage. Google Analytics was installed using the default method. I compared stats between Plausible Analytics and Google Analytics. I looked at analytics of a site that had a post trending on Hacker News and Reddit with more than a thousand upvotes and more than a thousand comments. Google Analytics and Plausible Analytics stats comparison In a previous study, I’ve found that less than 10% of visitors block Google Analytics on foodie and lifestyle sites but more than 25% block it on tech-focused sites.īut how about a very tech-heavy website with a tech-savvy audience of hackers, developers and the like? How many visitors do sites that use Google Analytics miss out on from referral sources such as Hacker News or Reddit? Let’s find out. The level of Google Analytics blockage varies by industry, audience, the device used and the individual website. This makes site owners wonder whether Google Analytics is still useful and whether its stats are accurate. Google Analytics and Google Tag Manager calls are blocked by many adblockers too. Several browsers, including Firefox, Brave and Safari, interfere with Google Analytics and Google Tag Manager tracking.
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